The mark consists of the literal element "LIFE MAP" in stylized font, wherein the wording "LIFE" appears in blue stylized font, while the wording "MAP" appears in red stylized font. In between the wording "LIFE" and "MAP" appears in black stylized geometrical carrier something akin to a downward pointing right triangle with slightly rounded sides, divided internally into three even segments, wherein the upper left corner of the triangle features a blue shape with a stylized shield design in negative, the upper right corner of the triangle features a red shape with a stylized flame design in negative, and the bottom corner of the triangle features a black shape with the universal EMS symbol in negative. The color white represents background, outlining, shading, and/or transparent area and is not a feature of the mark.
The colors blue, red, and black iare claimed as a feature of the mark.