35 Retail store services and online retail store services featuring beauty products, cosmetics, and self-care products; administration of a consumer membership program for enabling participants to receive early access to new products and discounts in the field of cosmetics and eyelash extensions; administration of a customer loyalty program which provides free or discounted beauty products; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of rewards program that allows members to redeem points or cash credits; arranging and conducting incentive reward programs to promote the sale of goods, namely cosmetics, cosmetic tools, and eyelash extensions; advertising, promotion, and marketing services; publicity services; business management, business consultancy, and business advisory services; providing information in the cosmetic business field