The mark consists of "PRIMO" in black and white mostly above a man with brown and white skin that is outlined in black. The man is wearing a brown and black tank top and a brown and black straw hat, and brown, orange, green, red, yellow, and black shorts, and holding a red, black, and white mug with blue liquid. The man is mostly surrounded by a yellow, green, blue, and white shaded oval background outlined in gray. All of the foregoing is mostly above the word "KAVA" in brown, white, and black with black roots coming out of the bottom of the second letter "A".
The colors black, white, brown, orange, green, red, yellow, blue, and gray are claimed as a feature of the mark.
"KAVA"