The mark consists of of stylish upper case letters indicating "BENEFICIO VIEJO" located below a hand painted image of a building with four columns and front stairs that resembles a hacienda or old ranch in a desert. Next to the building are different cacti and trees.
The color(s) navy blue and yellow is/are claimed as a feature of the mark.
The English translation of "BENEFICIO VIEJO" in the mark is "OLD PROFIT".