The mark consists of the wording "THE WHOLE LIFE PLATE" in green capital letters at the top, then a silver fork on the left and a circular plate in the center. The outer part of the plate is gray and the inner part of the plate consists of four triangles and a circle. A green triangle appears in the upper left quadrant, with a green lettuce leaf in the background and the white words "NON-STARCHY VEGGIES" appearing within the triangle. Moving clockwise, an orange triangle appears with orange outlined grains in the background and the white words "WHOLE GRAINS & STARCHY VEGGIES" appearing inside the triangle. Then a raspberry triangle with raspberry colored outlined beans in the background and the white words "PROTEIN FOODS" appear within the triangle. A pink triangle with a pink citrus fruit outlined in the background with the white word "FRUITS" appearing inside the triangle. In the center is a yellow circle with the white words "FATS & OILS" written. On the outside of the plate, there are five words written, "SUSTAINABILITY" appears in green at the top, and going clockwise around the plate is "HYDRATION" in blue, "MINDFULNESS" in orange, "MOVEMENT" in yellow and "FLAVOR" in raspberry. The mark appears on a white background.
THE WHOLE LIFE PLATE SUSTAINABILITY FLAVOR MOVEMENT MINDFULNESS HYDRATION NON STARCHY VEGGIES WHOLE GRAIN AND STARCHY VEGGIES FLATS AND OILS FRUITS PROTEIN FOODS
The color(s) green, silver, gray, white, orange, raspberry, pink, yellow, and blue is/are claimed as a feature of the mark.
NON-STARCHY VEGGIES WHOLE GRAINS & STARCHY VEGGIES PROTEIN FOODS FRUITS FATS & OILS" AND "SUSTAINABILITY HYDRATION MINDFULNESS MOVEMENT