Word

VIANT

Status

Pending

Status Code

686

Status Date

Tuesday, March 12, 2024

Serial Number

97774484

Mark Type

4000

Filing Date

Tuesday, January 31, 2023

Published for Opposition

Tuesday, March 12, 2024

Trademark Owner History

Viant Technology LLC - Owner At Publication

Classifications

41 Training and educational services, namely, providing online instruction in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videos, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business

9 Downloadable documents, reports, messages being documents, graphics being images, images, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and messaging display units; downloadable messages being documents, downloadable messages being multimedia files containing text, graphics being image files, image files, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs); downloadable computer software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages being documents, downloadable messages being multimedia files containing text, graphics being image files, image files, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs)

38 Telecommunications services in the nature of electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing access to computerized databases and advertising networks, namely, providing access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content, namely, electronic transmission and streaming of digital media content for others via global and local computer networks

36 Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services

35 Track and report on advertisements and marketing efforts of others, namely, tracking and reporting of online marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising, namely, advertising analysis; evaluate placement criteria for advertisements for others, namely, advertising analysis; evaluate potential advertising placements for others, namely, advertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisements, namely, analyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data in the nature of statistical analysis and reporting services for business purposes; compiling and systematization of data into computer databases, namely, compiling business data; advertisement bidding services for others; advertising, marketing, and promotion services; targeted marketing services, data analytics being business, advertising, and market data analysis, and predictive analytics, namely, using analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, and digital streaming for others using specialized computer software; media planning, namely, advising the client on the correct times and locations to advertise based on media analysis of the market for that media, and media buying advice, namely, advising the client how much media time and at what times the client should be purchasing advertising; advertising services provided via online, mobile devices, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space, namely, online advertising network matching services for connecting advertisers to websites, mobile applications, television, radio, film, print, billboard, kiosk, and digital display unit advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns, namely, development of advertising concepts, advertising analysis, and compilation, production, and dissemination of advertising matter; advertising analysis, consultation, planning, and research; preparing business reports and business advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data, namely, business data analysis; consulting in the field of advertising; web site traffic optimization; business research services; business data analytics and predictive analytics services, namely, business data analytics; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; database management services; consumer relationship services, namely, customer relationship management; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information, namely, providing an on-line searchable database featuring business information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO); all of the foregoing in the field of advertising and none of the foregoing in the field of business mergers and acquisition services or business consulting in the field of facilitating and advising strategic partnerships

45 Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, compiling and analyzing advertisement engagement data in order to uncover and identify fraud

42 Providing temporary use of online non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of computer software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring computer software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of online non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of online non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal and household identifying information, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring computer software platforms that deliver targeted advertising content based on certain attributes of the consumer, consumer household, and device receiving the content; providing temporary use of online non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages being documents, downloadable messages being multimedia files containing texts, downloadable messages being multimedia files containing audio and video, graphics being image files, image files, audio recordings, video recordings, and electronic media being multimedia files containing audio and video, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs); providing temporary use of online non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of online non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes

Trademark Events

Mar 12, 2024

Official Gazette Publication Confirmation E-Mailed

Mar 12, 2024

Published For Opposition

Feb 21, 2024

Official Gazette Publication Confirmation E-Mailed

Feb 21, 2024

Notification Of Notice Of Publication E-Mailed

Feb 7, 2024

Approved For Pub - Principal Register

Feb 7, 2024

Examiner's Amendment Entered

Feb 7, 2024

Notification Of Examiners Amendment E-Mailed

Feb 7, 2024

Examiners Amendment E-Mailed

Feb 7, 2024

Examiners Amendment -Written

Jan 31, 2024

Teas/Email Correspondence Entered

Jan 30, 2024

Correspondence Received In Law Office

Jan 30, 2024

Teas Response To Office Action Received

Oct 30, 2023

Notification Of Non-Final Action E-Mailed

Oct 30, 2023

Non-Final Action E-Mailed

Oct 30, 2023

Non-Final Action Written

Oct 30, 2023

Assigned To Examiner

Feb 17, 2023

New Application Office Supplied Data Entered

Feb 3, 2023

New Application Entered