The mark consists of the wording "Botakumi & friends" in stylized font, above four stylized Chinese characters.
The non-Latin characters in the mark transliterate to bo, ta, ku, and mi and this means respectively, "wave", "tower", "storehouse", and "rice" in English.
BOTAKUMI AND FRIENDS
Color is not claimed as a feature of the mark.
The wording Botakumi in the mark has no meaning in a foreign language.