35 Providing an online marketplace for buyers and sellers of goods authenticated by non-fungible tokens (NFTs); Online retail store services rendered in a virtual environment featuring physical goods and virtual goods, namely, food and beverages; On-line retail store services rendered in a virtual environment featuring physical and virtual merchandise, namely, food, beverages, apparel, accessories in the nature of jewelry, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, and posters for use by members of an online community in connection with a designated website featuring fictional characters; Retail store and online retail store services featuring virtual goods, namely, food, beverages, apparel, accessories in the nature of jewelry, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, and posters for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, food and beverage product merchandise, authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods authenticated by non-fungible tokens (NFTs); Administration of a customer loyalty program whereby individuals can earn real world and virtual rewards for online purchase of a company's goods; Providing incentive and award programs for customers through issuance and processing of loyalty points for online purchase of a company's goods in the virtual and real worlds