The mark consists of italicized letter "SE" in black forming a heart in the middle, all in a green circle surrounded by the words "SMILE TODAY" in turquoise, "SMILE TOMORROW" in red, and "SMILE ETERNAL" in magenta. The areas of white represent background, outlining, shading, and/or transparent areas and are not part of the mark.
The color(s) green, turquoise, red, black and magenta is/are claimed as a feature of the mark.