9 Apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers; recording discs; compact discs; videos; DVDs and other digital recording media; data-processing equipment; databases and computer databases; data and information stored on electronic, magnetic or optical media; data communication and processing apparatus, instruments and installations; parts and fittings for the aforesaid goods; computer programs; recorded computer programs; computer programs (downloadable software); computer software; computer software programs; recorded computer software; software; operating software; communication software; application software; interactive computer software; virtual reality software; data communications software; data processing software; pre-recorded software; computer software applications, downloadable; computer software for document management; computer software for database management; software in the form of mobile telephone applications; software in the form of web applications; downloadable software in the nature of a mobile application for messaging; computer software for creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, commenting on, embedding, transmitting and sharing; electronic databases; electronic or magnetic identification devices; downloadable computer software applications; real-time data processing apparatus; data management software; data communications apparatus; speech recognition software; facial recognition software; character recognition software; facial analysis software; image recognition software; software for interactive television; interactive software; interactive video software; interactive video apparatus; instruction manuals in electronic format; training manuals in electronic format; electronic newsletters