The mark consists of the wording "LETS MAKE THE WORLD A BETTER PLACE MY E BRAND I OWN IT" represented in a stylized font and a design consisting of the graphic representation of an eye with letter "E" placed in the middle. The wording "LETS MAKE THE WORLD A BETTER PLACE" appears in gold font above the eye design, and "I OWN IT" appears in gold font below the eye design. The eye is white and is outlined in black and has gray shading around the outside of the eye. Four gold stars appear above the eye, and four gold stars appear below the eye. A swirl design comprised of the colors yellow, orange, red, violet, blue, and green forms the iris of the eye. The word "MY" appears in black font above the eye, "E" appears in black in the white center of the eye, and "BRAND" appears in black below the eye.
The color(s) gold, yellow, orange, red, violet, blue, green, black, white, and gray is/are claimed as a feature of the mark.