42 Platform as a service (PAAS) featuring computer software platforms for displaying digital advertising and promotional material; Providing software-as-service (SAAS) application for use in advertising and marketing; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in the coordination, planning, management, analysis, monitoring, optimization, and implementation of digital advertising campaigns; measurement evaluations and analysis of return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, ad buying, and reviewing and generating reports, all for use in advertising and marketing services; Cloud-based, online non-downloadable computer software for tracking, documenting, and storing marketing information; cloud-based, non-downloadable computer software for managing customer relationships; providing a web hosting platform featuring a media aggregator and search engine for Internet content; Providing software-as-service (SAAS) application for use in digital ad buying services, namely, coordinating and managing ad buys; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in data collection, database management, electronic storage of data, ad buying, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising and marketing campaigns; coordinating digital advertising campaigns using proprietary online, non-downloadable software and technology platform