35 Online retail store services featuring physical and virtual food and beverage products; On-line retail store services featuring physical and virtual merchandise, namely, food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters for use by members of an online community in connection with a designated website featuring fictional characters; Online retail store services featuring virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by nonfungible tokens (NFTS), for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, food and beverage product merchandise, authenticated by nonfungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTs); Administration of a customer loyalty program whereby individuals can earn real world and virtual rewards; Providing incentive and award programs for customers through issuance and processing of loyalty points for online purchase of goods in the virtual and real worlds