The mark consists of the literal element "SAFLAM" in stylized font above four Chinese characters. All of which are below the design element of a lion-like shape situated in front of a castle.
The non-Latin characters in the mark transliterate to "XI", "FU", "LA", "MU" respectively and this means "west", "man", "pull" and "mother", respectively. However, the combined wording has no meaning in English.
Color is not claimed as a feature of the mark.
The English translation of "XI", "FU", "LA" and "MU" in the mark is "west", "man", "pull" and "mother", respectively. The wording "XIFULAMU" in combination has no meaning in a foreign language.