The mark consists of The logo is made up of the main elements, icon and typography, which can be applied together or alone and visually represent the brand on both occasions. The typeface is a cursive design that is applied at an angle of approximately 22 degrees, giving the impression of ascending. The lines of this typeface are thick and the words "dear Donuts" are stacked and nested on top of each other. The icon is a line drawing of a character carrying a donut on her shoulder. Her face is hidden, implying that the Donuts are actually her head, and the eye added to the center void of the candy is evidence of this idea. The composition of the elements may vary depending on the need to apply the logo. Sometimes they can be applied together with the font and icon, overlapping or closer, other times they can function as individual, separate elements in their application.
The color(s) yellow, orange, and blue is/are claimed as a feature of the mark.