The mark consists of The word "heart" is horizontal and intersects the word "change" which is vertical. the "a" is replaced by a heart symbol. "My" and "He rt" are in black when on a light background and white when on a dark background. "Ch nge" and "story" and the heart symbol are red. the domain name is "my story.com" in black on a light background and white on a dark background. "heartchange" is in red.
The color(s) black, white, red is/are claimed as a feature of the mark.