The mark consists of a designed drawing in combination of lightning and English character "H", which is on the left of English characters "BOBA DANCER", and seven Chinese characters are under the English characters. The respective transliteration of the seven Chinese characters is pronounce as "hong, nong, hong, ji, she, nai, cha", and also has the meaning of "red, dense, red, extreme, luxury, milk, tea" respectively. The combination of Chinese characters "ji she" has a meaning of extremely luxurious. The Chinese characters "nai cha" in combination has a meaning of milk tea.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to hong nong hong ji she nai cha and this means red dense red extreme luxury milk tea in English.
"BOBA" AND THE NON-LATIN CHARACTERS WHICH TRANSLITERATE TO "NAI CHA"