35 Advertising services; promotional services; marketing services; media research and consultation services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media and promotion services; consultancy services in relation to brand strategies, brand management, marketing and consumer targeting; market research and market analysis; measurement, analysis and assessment of the effectiveness of third party marketing, sales and advertising campaigns; website analytic services, namely, website optimization; data collection, compilation and analysis services; collection, compilation and analysis of data and information in the field of sales transaction and purchase data, device and browser usage data, website traffic and website usage data, user identification data, market research data and statistics, macro-economic information, trends and forecasts; data processing; provision of data insights in the field of sales transaction and purchase data, device and browser usage data, website traffic and website usage data, user identification data, market research data and statistics, macro-economic information, trends and forecasts; provision, compilation and analysis of audience panel data; provision, compilation and analysis of data identity graphs; compilation and analysis of advertising data catalogues; provision of data catalogues; provision, compilation and analysis of identity and transaction data, namely, database management consulting services; analysis and study of information collected on consumer opinions and behaviour through market research; trend analysis services, namely, consumer trend analysis; statistical analysis and compilation for business purposes; segmentation and profiling of market data; categorising and tagging data; compiling of data and information into databases; data mapping services; management of computer databases; provision of data and data insights, and related consultancy services to third parties, namely, database management consulting services