The mark consists of the stylized wording "BELLA BLU" with the first "B" being darker purple, the "E" being pink, the first "L" being darker orange, the second "L" being lighter orange, the "A" being yellow, the second "B" being green, the third "L" being darker blue, and the "U" being lighter blue. The wording "BELLA BLU" is underlined by a gray line which appears above the stylized gray wording "DESIGN". Below the wording "DESIGN" is a horizontal bar comprised of nine squares, with the squares from left to right being darker purple, pink, darker orange, lighter orange, yellow, green, darker blue, lighter blue and lighter purple.
The color(s) pink, orange, yellow, green, blue, purple, and gray is/are claimed as a feature of the mark.
The English translation of "BELLA BLU" in the mark is "beautiful blue".
"DESIGN"