The mark consists of the words "HAIR" and "AVENUE" are in all capital letters; the word "HAIR" is printed with the letters tipped ninety degrees counter-clockwise and stacked in a vertical fashion to the left of the word "AVENUE"; a vertical line, extending from the "H" to the "R" in the word HAIR, separates the words "HAIR" and "AVENUE"; the word "AVENUE" is printed to the right of said vertical line; the letters of the word "AVENUE" are lined-up in a horizontal fashion, all the same size, extending the height of said vertical line; one continuous horizontal line underlines both the words "HAIR" and "AVENUE", and extends from the "H" in "HAIR" through the "E" in "AVENUE"; underneath said horizontal line are the words "BY VIVA FEMINA", all in lower case letters except the "V" in "VIVA" and "F" in "FEMINA"; the words "BY VIVA FEMINA" begin at the "N" in "AVENUE" and extend through the "E" in "AVENUE".
Color is not claimed as a feature of the mark.
The English translation of Viva Femina in the mark is "Long Live the Woman".
"HAIR"
Trademark: 97719791
