The mark consists of of the wording JAKE'S SWEET SHOPPE. The color(s) sky blue, white, black, green, blue, pink, orange, yellow, red, brown, and purple is/are claimed as a feature of the mark. The mark consists of the wording 'JAKE'S SWEET SHOPPE" placed over a circle. The word JAKE'S (in a black serif font), located in the top left quadrant of the circle, is placed over the word SWEET (in a white bordered pink script font) located across the center of the circle, which is placed over the word SHOPPE (in a black serif font), located in the bottom right quadrant of the circle. A green and blue parallel arcuate lines are located at the top center area of the circle; a yellow and a red parallel arcuate lines are located at the bottom center area of the circle. The circle is colored as a white to sky blue gradient from the center to the perimeter of the circle. A rainbow swirl lollipop, (blue, green, yellow, orange, red, purple) with a brown stick is located to the right of the word "JAKE'S" and to the top of the word "SWEET".
The color(s) sky blue, white, black, green, blue, pink, orange, yellow, red, brown and purple is/are claimed as a feature of the mark.