The mark consists of the literal elements "BUiLT RiCH" shown in white on a brown money clip wrapped about green money bills. There are a set of two white eyes with black enters at the top of the money outlined in green. There is a lit cigarette coming out of the top left corner of the dollar bills shown with a grey and white tip, and orange, yellow, black, and red on the rest of the cigarette. The entire mark is shown on a black background.
The color(s) black, white, green, brown, grey, orange, yellow, and red is/are claimed as a feature of the mark.