9 (Based on Use in Commerce) Downloadable computer programs for use in e-commerce and the retail industry, namely, programs to allow users to search for, browse and purchase goods online; Downloadable computer software applications for use in e-commerce and the retail industry, namely, software to allow users to search for, browse and purchase goods online; Downloadable smartphone software applications for use in e-commerce and the retail industry, namely, software to allow users to search for, browse and purchase goods online; Computer software platforms, downloadable, for use in e-commerce and the retail industry, namely, platforms to allow users to search for, browse and purchase goods online; Downloadable computer software for use as an electronic wallet; Electronic tags for goods; Cases for smartphones; Downloadable electronic publications in the nature of magazines in the field of lifestyle; Downloadable emoticons for mobile phones; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to sporting and cultural activities