35 Administration of incentive award programmes to promote the sale of the goods and services of third-party local businesses; business administration services for the processing of sales made on the internet; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; franchising services, namely, offering business advice and assistance in the establishment and operation of wholesale and retail stores; on-line retail store services featuring games; on-line retail store services in relation to virtual merchandise, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, footballs, art, trophies, toys and toy accessories therefor; on-line wholesale store services featuring sporting equipment; online retail store services featuring sporting equipment; Retail store services featuring gaming equipment; online retail store services featuring gaming equipment; retail store services featuring virtual reality equipment; online retail store services featuring virtual reality equipment; retail store services featuring simulator equipment; online retail store services featuring simulator equipment