The mark consists of the wording "JALAPENO" in green letters and a white border centered above a flaming jalapeño, with the jalapeño being green and positioned below yellow and orange flames that extend upward and touching the lettering of the word "JALAPENO". The jalapeño and flames are placed in a green circle which has a white outline. Below this wording and image is the phrase "RICO, RICO RICO" in green letters with a white outline. All the aforementioned is positioned above a red background.
The color(s) red, green, white, orange, and yellow is/are claimed as a feature of the mark.
The English translation of RICO in the mark is YUM, RICH or DELICIOUS.
"JALAPENO"
Trademark: 97709866
