9 Apparatus for searching electronic information, namely, computer software; downloadable computer programs for use as searching directories, namely, programs that enable users to find required information; downloadable computer software for use as searching directories, namely, programs that enable users to find required information; computer software to enable the creation, tracking, and servicing of aggregated data, advertising data and statistics via the Internet; downloadable computer programs relating to advertising and promotion, including computer advertisement banners, namely, computer programs that enable the user to create online advertisements; downloadable computer programs for use in inserting advertisements on the Internet in response to characteristics of users accessing web sites; downloadable computer programs for reporting the extent of advertising achieved by other computer programs that insert advertisements into Internet content