The mark consists of the design of two Chinese characters in the middle of two horizontal lines, above four Chinese characters, above the wording "KING CAR CONDUCTOR".
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "JIN", "CHE", "DING", "JI", "ZHI" and "HUI" and this means "KING CAR TOP CONDUCTOR" in English.