41 providing temporary use of a web-based computer software application that allows the user to interact with elements of online products and services, websites, destinations, and venues used or visited by the user, thereby permitting the owner, provider, or operator of the software, products, services, website, destination, or venue to provide the user with guest-tailored experiences and personalized interactivity with elements of the online experience, destination, or venue; providing an interactive website platform featuring temporary use of non-downloadable software that operates in conjunction with near-field communication smart tags and personal electronic devices to transmit information about the user to the website platform to enhance the guest experience of the user when using online products and services or visiting a destination or venue; providing an interactive website platform featuring temporary use of non-downloadable software that operates in conjunction with near-field communication smart tags and personal electronic devices to create a cashless interface for the user when using online products and services or visiting a destination or venue; providing an interactive website platform featuring temporary use of non-downloadable software that operates in conjunction with near-field communication smart tags and personal electronic devices to create a cashless interface for the user when using online products and services or visiting a destination or venue that permits the user to purchase ticketing, gain admission to attractions located at a destination or venue, interact with elements of such attractions, use online products and services and purchase benefits and consumer products and services while visiting the destination or venue or using the online products or services; amusement park services; theme park services; entertainment services in the nature of a live amusement park show and performances by costumed characters; entertainment services in the nature of family entertainment centers; entertainment services in the nature of indoor amusement and recreation facilities; entertainment services in the nature of indoor amusement and entertainment facilities featuring arcades and areas for interactive gaming and play; amusement arcade services; video arcade services; virtual reality arcade services; providing recreational facilities; educational and entertainment services in the nature of providing education and recreation facilities that engage guests in interactive environments, with integrated media, where guests encounter immersive experiences in the fields of science, technology, arts, and nature and begin self-guided journeys of exploration, interaction, and learning with beloved characters and enriching environments