35 Retail store services; online retail store services; retail store services and online retail store services featuring coffee, espresso, tea, coffee-based beverages, espresso-based beverages, tea-based beverages, chocolate-based beverages, mixes for making beverages, chocolate products, confectionary, baked goods, prepared meals, shakes, beverageware, electric brewing machines, electric espresso machines, coffee and tea presses, coffee and tea pots, and coffee, espresso, tea, and powder sold in single-serving containers for use in brewing machines; retail store services featuring virtual merchandise for use in virtual environments; online retail store services featuring virtual merchandise for use in virtual environments; customer loyalty services and customer club services for commercial, promotional, and/or advertising purposes; arranging, conducting, and administering customer loyalty programs and incentive reward programs for enabling participants to obtain discounts and special offers on products and services; providing customer loyalty programs and incentive reward programs through which participants can earn, accrue, and redeem loyalty points, rewards, coupons, gift cards, prepaid stored value cards, and other discounts for the purpose of promoting and rewarding loyalty; Retail store services; online retail store services; retail store services and online retail store services featuring espresso, espresso-based beverages, confectionary, baked goods, prepared meals; retail store services featuring virtual merchandise for use in virtual environments; online retail store services featuring virtual merchandise for use in virtual environments; customer loyalty services and customer club services for commercial, promotional, and/or advertising purposes; arranging, conducting, and administering customer loyalty programs and incentive reward programs for enabling participants to obtain discounts and special offers on products and services; providing customer loyalty programs and incentive reward programs through which participants can earn, accrue, and redeem loyalty points, rewards, coupons, gift cards, prepaid stored value cards, and other discounts for the purpose of promoting and rewarding loyalty