42 providing online non-downloadable software for matching users to apparel, footwear, and related accessories using machine learning algorithms that analyze user data, product data, shopping behavior, and purchase history; providing online non-downloadable software for matching users to apparel and footwear based on style preferences, body information, heuristics, shopping behavior, geo-location, and past clothing selections or purchases; software as a service (saas) featuring software for use in managing data and information in the field of body measurements, clothing selections and clothing related heuristic data, for use in the field of selling clothes; providing online non-downloadable software for use in managing data and information in the field of body measurements, clothing selections and clothing related heuristic data, for use in the field of selling clothes; providing online non-downloadable software for matching users to apparel based on body measurements and heuristics; providing online non-downloadable software that generates a unique personal shop curated to each individual consumer based on machine learning algorithms that analyze user data, product data, shopping behavior, and purchase history