The mark consists of Cartoon white chicken with red comb and waddle, giving "thumbs up" on yellow background in circle outlined in brown/black and orange red outlines. Underneath chicken reads "My Pollo Loco" in red cartoon letters outlined in white and black also on yellow background.
The color(s) white chicken with red waddle and comb within brown/black circle and orange red circle; orange/red lettering on yellow background is/are claimed as a feature of the mark.
The English translation of My Pollo Loco in the mark is My Crazy Chicken.
The stippling is for shading purposes only.