42 Providing an over-the-top (OTT) media platform, namely, providing non-downloadable software that enables operators to stream entertainment content to televisions; Design and development of software for over-the-top (OTT) media platforms; Software as a services (SaaS) services featuring software in the nature of software development kits (SDK); Providing on-line non-downloadable software development kits (SDK); Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in data collection, database management, electronic storage of data, ad buying, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns, all for use by operators to gather data on customer usage of data-driven TV, cross-platform, cross-device, streaming, and over-the-top TV services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on use by end users and customers of TV, multimedia, cross-and-multi platform, cross-and-multi device, streaming, and over-the-top TV for others; Software-as-a-service (SaaS) services featuring software for mobile software application store optimization, namely, software for enabling others to optimize monetization and marketing in their mobile applications, for optimizing, tracking, analyzing, integrating, monitoring, managing, displaying, and reporting data related to mobile applications, app downloads, app monetization, and advertising performance; Application service provider (ASP) featuring software for use by brands, businesses, creatives, entrepreneurs and freelancers to build, deploy and manage native mobile apps in mobile application stores