35 Business administration of consumer loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; On-line wholesale and retail store services featuring coffee, coffee beans, coffee extracts, coffee essences, coffee-based beverages, coffee-flavoured beverages, tea, electric coffee machines, coffee grinders, coffee filters and other coffee processing apparatus and equipment, clothing, cups, mugs, gift cards, gift vouchers and bags, including tote bags; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Subscription-based online retail store services in the field of coffee, coffee beans, coffee extracts, coffee essences, coffee-based beverages, coffee-flavoured beverages, tea, electric coffee machines, coffee grinders, coffee filters and other coffee processing apparatus and equipment, clothing, cups, mugs, gift cards, gift vouchers and bags, including tote bags; Subscription-based retail store services in the field of coffee, coffee beans, coffee extracts, coffee essences, coffee-based beverages, coffee-flavoured beverages, tea, electric coffee machines, coffee grinders, coffee filters and other coffee processing apparatus and equipment, clothing, cups, mugs, gift cards, gift vouchers and bags, including tote bags; Wholesale and retail store services featuring coffee, coffee beans, coffee extracts, coffee essences, coffee-based beverages, coffee-flavoured beverages, tea, electric coffee machines, coffee grinders, coffee filters and other coffee processing apparatus and equipment, clothing, cups, mugs, gift cards, gift vouchers and bags, including tote bags