35 Retail store services and online retail store services featuring a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands; online advertising of a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands; retail store services featuring a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands sold through periodic, time and supply limited offers; arranging and conducting incentive award programs to promote the sale of a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands