The mark consists of a stylized brown bull standing on top of a red label shape design outlined by yellow margins. Inside the label shape design, on the top right part, there are the words "DESDE 1987" written in a white stylized font, and in the middle are the words "EL RANCHERO" written in a bigger white stylized font with the letters shadowed in black. Below the label there are the words "TACOS DE BARBACOA" written in a black stylized font and flanked by two black horseshoes turned inward toward the terms. The white outside the design represents background and is not claimed as a feature of the mark.
EIGHTY SEVEN EL RANCHERO TACOS DE BARBACOA; LOS PLANCHADOS DESDE ONE THOUSAND EIGHTY SEVEN EL RANCHERO TACOS DE BARBACOA; LOS PLANCHADOS DESDE ONE NINE EIGHT SEVEN EL RANCHERO TACOS DE BARBACOA
The color(s) brown, red, yellow, white and black is/are claimed as a feature of the mark.
The English translation of "DESDE", "EL RANCHERO" and "TACOS DE BARBACOA" in the mark is "SINCE", "THE RANCHER" and "BARBECUE TACOS".
"DESDE 1987" AND "TACOS DE BARBACOA"