The mark consists of the English wording "falakeli" in stylized font, and a cat face pattern above four Chinese characters which are above the English wording.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Fa La Ke Li" and this has no meaning in a foreign language.
The English translation of "Fa", "La", "Ke" and "Li" in the mark is "Method", "Pull", "Family", and "Inside" respectively. However, the combination of wording has no meaning in English.