35 Business operation of book stores; Retail department store services; Promoting the goods and services of others by placing advertisements and promotional displays in-store; Providing loyalty and reward incentive programs for customers through issuance and processing of loyalty points; Retail stores services featuring books, printed publications, audio books, stationery, electronics, toys, housewares, clothing, lifestyle products and gifting items; Retail stores services featuring computer software; Retail stores services featuring personal electronic devices; Retail stores services featuring video games; Retail stores services featuring electronic reading devices; Online retail book store and department store services; Online retail book store and online department store services featuring books, printed publications, audio books; Online retail book store and online department store services featuring music, pre-recorded compact discs, pre-recorded audio tapes, sound recordings, audio-visual recordings, bath and body products, stationery and paper products, housewares, clothing; Online retail book store and online department store services featuring computer software, video tapes, prerecorded DVDs; Online retail book store and online department store services featuring personal electronic devices; Online retail book store and online department store services featuring toys; Online retail book store and online department store services featuring electronic reading devices; Online retail book store and online department store services featuring video games; Providing book club services, namely, organizing chapters of a book reading club and promoting the interests of the members thereof; Promoting goods and services of others through a mobile application featuring product information, reviews, recommendations, discounts and promotions; Retail store services featuring customized gift baskets; Conducting and providing employee-centered incentive award program to promote productivity; Online retail store services featuring giftware, namely, customized gift baskets; Gift registry services; Providing consumer information in the field of books and book authors; Providing consumer information in the field of books and book authors via a website; Providing consumer information in the field of book authors and books; Providing online consumer information in the field of book authors and books; Providing consumer information in the field of book authors and books, namely, author top seller lists, book top seller lists, book recommendations, and reading lists; Providing reviews, recommendations, and gift ideas for books, musical recordings, toys, lifestyle products in the nature of clothing, and gift items in the nature of small kitchen appliances; Providing consumer information via a mobile application relating to books and musical recordings, namely, product information, reviews, recommendations, discounts and promotions