35 Data collection, analytics and measurement services being business consulting in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; data collection, analytics and measurement services, namely, preparation of business, market, and marketing reports for use in analysis of data in the fields of marketing, retail sales measurement, and analyzing product advertising and marketing strategies and tools, consumer preferences and demands, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; preparation of business reports and analysis relating to the foregoing