The mark consists of the white head of a man with a white cowboy hat outlined in black and a black mustache over the stylized words "MR TOÑO" in red, outlined in white over a black shaded polygon with a red bottom with the words "EL SABOR REGIO" in white.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) black, white and red is/are claimed as a feature of the mark.
The English translation of el sabor regio in the mark is the royal taste.
"SABOR"
Trademark: 97659963
