The mark consists of a stylized design featuring a circle within a looping curved line, all in red and the area between the circle and looping curved line being white, underneath the design is the wording "MARUKYO" in black. On the right side is a stylized design of connected red circles having white with yellow bordered Japanese characters within. At the bottom are two halves of a cake broken open to show a filling, the cake is copper and wheat colored in an irregular pattern, the filling is purple.
The color(s) red, white, black, yellow, copper, wheat, and purple is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "FUNWARI-YAKI" and this means "FLUFFY BAKE" in English.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "FUNWARI-YAKI"