The mark consists of the wording "ALOHA FLY APPAREL AF", where "ALOHA FLY APPAREL" appears in a rainbow gradient from violet, indigo blue, green, yellow, orange, and red around a circle design featuring repeating waves. Inside the circle appears the wording "AF" in a repeating rainbow gradient, namely, in the colors red, orange, yellow, green, blue, indigo, violet, and pink, where the left side of the "A" is formed by the vertically-oriented state of Hawaii. All of which appears on a black background.
The color(s) red, orange, yellow, green, blue, indigo, violet, pink and black is/are claimed as a feature of the mark.
"APPAREL" AND THE DESIGN OF THE STATE OF HAWAII