35 Sales promotion; Promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; provision, organization, operation, administration, and management of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, operation, administration, and management of a customer incentive loyalty, discount, and reward program featuring information on and access to special events offered to members; promotion of special events of others