42 Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; application service provider (ASP) featuring application programming interface (API) software for creating, managing, tracking, reporting and measuring advertising of others; providing temporary use of non-downloadable software for creating, sharing, disseminating and posting advertising; providing temporary use of non-downloadable software for creating and maintaining an online presence for individuals, groups, companies, and brands; providing temporary use of non-downloadable software for advertisers to communicate and interact with online communities; providing temporary use of non-downloadable software for creating, sharing, disseminating and posting advertising