The mark consists of the stylized wording "ZINICI" with the letters "Z", "N" and "C" in black, the first letter "I" in light blue, the second letter "I" in green, the final letter "I" in purple, and with stylized representations of a child's head outlined in black with a brown face, gray hair and white highlighting forming the dots above the first and third letters "I". The remaining white represents background and does not form part of the mark.
The color(s) black, white, brown, gray, light blue, green and purple is/are claimed as a feature of the mark.
The wording zinici has no meaning in a foreign language.