The mark consists of a depiction of a Native American in red, yellow, blue, grey, black, and white, against a grey circular background, surrounded by several concentric circles that are yellow, red, black, and white. Within a black circle are the words PRIVATE RESERVE in white stylized font, with a red star between PRIVATE and RESERVE, and a depiction of two white and black peace pipes.
The color(s) red, yellow, blue, grey, black, and white is/are claimed as a feature of the mark.