41 Augmented reality video production; Digital video, audio, and multimedia publishing services; Entertainment services in the nature of production of motion pictures and multimedia entertainment content; Entertainment services, namely, conducting alternate reality games via the internet; Entertainment services, namely, providing an on-line virtual environment for trading virtual sports trading cards and tokens; Entertainment services, namely, providing on-line, non-downloadable virtual clothing, jewelry, sunglasses, automobiles; and general merchandise for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing podcasts in the field of takeover and car culture; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Film production, other than advertising films; Production of podcasts; Providing online augmented reality games; Publishing of books, e-books, audio books, music and illustrations; Video film production; Virtual reality game services provided on-line from a computer network