The mark consists of the wording "GOLD COIN" in white and outlined in green surrounding two oranges, on a gold background. The oranges are orange with green outline and green lines and white shading. Attached to the oranges are two leaves and a branch all in green and white. Below the oranges is a solid green rectangle containing the outline of a white rectangle which has inside the wording "CALIFORNIA ORANGES" in white, "SPECIALLY SELECTED FOR EXPORT" in white, and eight Chinese characters in white.
The color(s) white, gold, green, and orange is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "JIAZHOU TIANCHENG CHUKOU TE XUAN" and this means "CALIFORNIA SWEET ORANGES SPECIALLY SELECTED FOR EXPORT" in English.
"CALIFORNIA ORANGES SPECIALLY SELECTED FOR EXPORT" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "JIAZHOU TIANCHENG CHUKOU TE XUAN"