9 Downloadable computer application software for desktop and handheld computers, and mobile phones, namely, software to provide consumers with the ability to manage, track, earn, purchase, redeem and exchange loyalty points and rewards gathered from dining at restaurants, shopping at retail stores and online stores, and to engage with any other activity on the system where they can earn points; downloadable software for registering customers and users for membership services, and for rebate, reward and incentive programs