35 Online retail store services in relation to digital content, namely, virtual goods in the nature of shoe cleaning preparations, shoe cream, shoe polishing preparations, purses, wallets, bags, rucksacks, satchels, travelling bags, school bags, trunks, travelling cases, brief cases, footwear, boots, sandals, shoes, insoles for footwear, clothing, belts, socks, stockings, scarves, gloves, tights, headgear, hats, caps, sweatbands, headbands, shoe laces, downloadable software being non-fungible tokens (NFTs), mobile applications, software, application software, smartphone software, computer software downloaded from the internet, downloadable software, namely, non-fungible tokens, Internet of Things sensors, Internet of Things gateways, computer application software for use in implementing the Internet of Things, virtual reality software for playing virtual reality games, virtual reality glasses, virtual reality headsets, augmented reality software, downloadable software, namely, virtual currency, virtual goods in the nature of shoe cleaning preparations, shoe cream, shoe polishing preparations, purses, wallets, bags, rucksacks, satchels, travelling bags, school bags, trunks, travelling cases, brief cases, footwear, boots, sandals, shoes, insoles for footwear, clothing, belts, socks, stockings, scarves, gloves, tights, headgear, hats, caps, sweatbands, headbands, shoe laces, provided online and in online virtual worlds; sales promotion through customer loyalty programs; organisation and business management of customer loyalty programs for commercial promotional, and advertising purposes; business administration of customer loyalty and incentive schemes