The mark consists of the word "DIAMOND" at the top in blue. To the bottom left of the wording is a green dot within a black square. Underneath that is a stylized blue and red diamond with red light rays shining. The wording "DOUBLE SORTEXED" and "EXTRA CLEAN" are in blue under the stylized diamond. At the bottom in green lettering is the wording "SUPER SELLA BASMATI RICE 1121". All of the aforementioned is within a stylized green border on top of a beige burlap sack-designed background.
DIAMOND DOUBLE SORTEXED EXTRA CLEANED SUPER SELLA BASMATI RICE ONE THOUSAND ONE HUNDRED TWENTY ONE; DIAMOND DOUBLE SORTEXED EXTRA CLEANED SUPER SELLA BASMATI RICE ELEVEN TWENTY ONE; DIAMOND DOUBLE SORTEXED EXTRA CLEANED SUPER SELLA BASMATI RICE ONE ONE TWO ONE
The color(s) blue, green, red, beige and black is/are claimed as a feature of the mark.
"DOUBLE SORTEXED", "EXTRA CLEANED", "SUPER SELLA", AND "BASMATI RICE 1121"